Tyres

The International Paralympic Committee has signed a major partnership with Japanese tyre company and Worldwide Olympic Partner Bridgestone – demonstrating the benefits of the IPC’s new marketing relationship with…

Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.

Japanese tyre brand Falken has revealed the names of the 21 European clubs with which it has signed Official Tyre Partner deals for the 2018-19 season

Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

PROJECT DETAILS Sponsorship title: Official Partner of the Indian Super League Duration of sponsorship: November 2017 – November 2018 (1 year) E

Japanese tyre manufacturer Toyo has agreed a deal to become an official partner of the upcoming European Athletics Championships in Berlin

Indian tyre manufacturer BKT has signed up as the title sponsor of Serie B, the second division of Italian football.

Korean tyre manufacturer Hankook has renewed its sponsorship of the Uefa Europa League club football tournament.

Italian tyre manufacturer Pirelli has agreed a deal to title sponsor the Formula One motor-racing series’ returning French Grand Prix.

Research by Sports Sponsorship Insider into the tyre sector has generated rights values to 40 out of 135 recorded sponsorship deals, worth around $180m for 2018.

German tyre manufacturer Continental has agreed a three-year deal to sponsor the Giro d’Italia cycling event.

Japanese tyre manufacturer Bridgestone has renewed its partnership with golf’s PGA Tour, with the company also taking on title sponsorship of the Senior Players Championship.

Japanese tyre manufacturer Yokohama has extended its partnership with North American Major League Baseball franchise the Los Angeles Angels.

Major League Baseball outfit the Texas Rangers has signed up three new sponsors ahead of the new season, while rival team the San Diego Padres has partnered with tyre distributor Tireco.

Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.

North American National Women’s Soccer League franchise the North Carolina Courage has agreed a new sponsorship deal with tyre manufacturer Continental Tire.