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South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
Japan-based tyre manufacturer Bridgestone accounts for one-third annual tyre sector sponsorship spend as more Asian brands move into sport and particularly football.
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.