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South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.
Japan-based tyre manufacturer Bridgestone accounts for one-third annual tyre sector sponsorship spend as more Asian brands move into sport and particularly football.