Travel & Tourism

Malaysian airline AirAsia has signed up as a gold sponsor of this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.

Russian airline Aeroflot has renewed its long-running partnership with the Russian Olympic Committee.

Aeroflot has renewed its partnership with English Premier League football club Manchester United, according to the Russian airline’s chief executive.

Indian Premier League Twenty20 cricket franchises Kings XI Punjab and Gujarat Lions have entered into partnerships with parcel service provider DTDC Express and ridesharing company Uber, respectively.

North America’s Major League Baseball has entered into a partnership with trucking firm Old Dominion Freight Line.

Ridesharing company Uber has entered into a wide-ranging partnership with sports and live entertainment company AEG.

AFL Aussie rules football club Port Adelaide has signed sponsorship deals with property development company Greaton and China Southern Airlines as it continues to expand its presence within the Asian market ahead of a game in China next month.

SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with the FlySafair airline.

The Boston Red Sox has extended a partnership with US-based airline JetBlue, while rival Major League Baseball franchise, the Seattle Mariners, has renewed its deal with cruise company Holland America Line.

France’s national railway company, SNCF, has agreed a deal to sponsor Paris’ bid to stage the 2024 summer Olympic and Paralympic Games.

Online transport and services company Go-Jek has reached an agreement with PT Liga Indonesia, which oversees club football in the country, to title sponsor the top-tier Liga 1 competition.

France’s national railway company, SNCF, and professional and financial services group Deloitte have signed up as official supporters of France’s bid to host the Rugby World Cup in 2023.

German Basketball Bundesliga club Fraport Skyliners has extended a deal with its title sponsor, while the league has entered into a partnership with fences and gates manufacturer Ranko.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.

The Brazilian Football Confederation (CBF) has extended its partnership with the Gol Linhas Aéreas airline.