Telecoms
Safaricom seals sevens series naming rights
Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.
Raiders extend Huawei sponsorship with eye toward China game
Chinese telecommunications firm Huawei has agreed to extend its deal with Australian rugby league side Canberra Raiders and will continue its role as a major sponsor of the team for the 2014 National Rugby League season.
EE hits out over Vodafone 4G F1 exposure
Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.
SingTel reconnects with Singapore Grand Prix
Telecommunications company SingTel has extended its partnership with the Formula One motor racing championship to be the title sponsor of the 2013 Singapore Grand Prix.
United scores Thai partnership
English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.
Williams F1 marks milestone with double deal
The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.
Huawei solidifies Spanish football interest with LFP deal
The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Glasgow 2014 builds on momentum from London 2012
Zambian companies line up to support Cosafa Cup
Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.
Besiktas set for major Vodafone partnership
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
Poznan stadium connects with naming rights partner
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
CVMovel scores Cape Verde Football Federation partnership extension
Telecommunications company CVMóvel has agreed to extend its sponsorship deal with the Cape Verde Football Federation (FCF) for an additional three years, from 2013-14 to 2015-16.
KPN extends backing of Dutch speed skating
The Dutch Speed Skating Association has agreed a two-year extension to its partnership with main sponsor KPN.
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
Digicel dials up WICB extension
Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.