Telecoms

Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.

German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.

Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.

Azerbaijani mobile operator Nar Mobile has signed up as the first national partner for the inaugural edition of the European Games, which will be staged in Baku next year.

PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.

Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.

The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.

Portuguese telecommunications provider Portugal Telecom has extended its sponsorship of the country's national football team until 2018.

UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.

Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.

Global mobile network Truphone has agreed a three-year deal to become the main sponsor of Dutch Eredivisie football team Vitesse Arnhem through the 2016-17 season.

The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.

Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.

Telecom Namibia has partnered with the Confederation of African Football to become the headline sponsor of the 2014 African Women’s Championship, in a deal worth N$6m (€422,500/$580,000).

The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.

Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.