Telecoms
Smartphone firm backs local NBA franchise
US smartphone and accessories manufacturer NUU Mobile has entered into a partnership with NBA basketball franchise the Minnesota Timberwolves.
T-Mobile lands naming rights for new Las Vegas arena
Telecommunications company T-Mobile has landed the naming rights to a new sports and entertainment arena scheduled to open later this year in the US city of Las Vegas.
Melbourne Stars move swiftly to dial up Optus as new main partner
Australian Big Bash League cricket franchise the Melbourne Stars has named telecommunications firm Optus as its new principal partner.
Vodacom extends Super Rugby ties under fresh SARU deal
Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.
Mobinil seals LaLiga partnership
Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.
AOC dials up Optus as major sponsor
The Australian Olympic Committee has entered into a 10-year partnership with telecommunications firm Optus.
Ferencvaros connects with new shirt sponsor
Hungarian telecommunications company Magyar Telekom has agreed a deal to become the main sponsor of Ferencváros, which plays in the top-tier Hungarian League club football competition.
ZTE steps up Carlton partnership
AFL Aussie rules football club Carlton has enhanced its partnership with telecommunications company ZTE.
Huawei bolsters sports portfolio with Ottawa Senators deal
Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.
Skype connects with Squash World Championship
Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.
Orange signs up for 14-month Euro 2016 activation
European football's governing body, Uefa, has signed up French telecommunications operator Orange on a dedicated Euro 2016 Global Partner deal.
FAI dials up Three extension
The Football Association of Ireland has extended its partnership with telecommunications company Three.
Verizon lands marketing rights under new NBA deal
US telecommunications company Verizon has agreed a multi-year marketing partnership with the National Basketball Association.
PSG dials up Orange extension
French Ligue 1 football club Paris Saint-Germain has extended its partnership with telecommunications company Orange.
Uefa connects with Orange for Euro 2016
European football’s governing body Uefa has signed up French telecommunications company Orange as the latest global sponsor of the Euro 2016 national team tournament.
ZTE adds Cavaliers, Bulls to NBA roster
The US division of Chinese telecommunications company ZTE has agreed partnerships with NBA basketball franchises the Cleveland Cavaliers and Chicago Bulls.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
Turkish Süper Lig dials up Turkcell return
Turkish mobile phone operator Turkcell has returned as a backer of domestic football in the country by signing up as the official communications sponsor of the Süper Lig, the top tier of football in Turkey.