Telecoms

English Premier League football club Manchester City has entered into a multi-year global partnership with mobile phone brand Tecno Mobile.

Communications technology and services company Ericsson has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.

Telecommunications company Makedonski Telekom has agreed a deal to take on naming rights to Philip II National Arena, Macedonia’s national football stadium.

British telecommunications brand O2 is expanding its activation window around England Rugby test matches after its previous digital rugby programmes proved a success.

Telecommunications company O2 has extended its long-running partnership with the Rugby Football Union, the governing body of English rugby union.

Chinese telecommunications company Huawei has been named as an official sponsor of Argentinian Primera División football club River Plate.

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

The Football Association of Montenegro has extended its long-term partnership with domestic telecommunications provider Crnogorski Telekom.

Air Niugini, the national airline of Papua New Guinea, and telecommunications company Telikom PNG have signed up to support the 2016 Fifa U-20 Women’s World Cup youth-level national football team tournament that will take place in the Pacific nation later this year.

Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.

Telecommunications company Omantel has extended its title sponsorship of the Oman Professional League, the top tier of club football in the country.

Bulgarian A PFG top-tier football club CSKA Sofia has named telecommunications company Mtel as its new main sponsor.

The Los Angeles Rams NFL American football franchise has completed its roster of top-tier ‘homecoming’ sponsors by securing deals with cloud-based learning solutions and talent company Cornerstone OnDemand, US telecommunications firm AT&T and Korean automotive company Hyundai.

Spanish telecommunications group Telefónica has today (Monday) extended its title sponsorship of UCI WorldTour cycling squad Team Movistar through its mobile phone operator brand.

Telecommunications company Deutsche Telekom has extended its title sponsorship deal with the German Basketball Bundesliga club based in its home city of Bonn.

French telecommunications company Orange has signed up as the main sponsor of the Belgium men’s and women’s national basketball teams and the top-tier Pro-League club competition.