Telecoms
Huawei links up with Sri Lanka Cricket
Chinese telecommunications company Huawei has entered into a partnership with the Sri Lanka Cricket national governing body.
Austrian handball league lands new title sponsor
Mobile phone operator Spusu has signed up as the new title sponsor of the Handball Liga Austria club competition.
Vodafone New Zealand targets new subscribers with NZR
Telecommunications company Vodafone New Zealand signed as a Regional Partner of New Zealand Rugby (NZR) for four years, from 2017 to 2021, in a cash and technology services deal.
MTN replaces Vodacom as SA Rugby headline sponsor
SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.
Vivo signs up as Fifa’s latest World Cup sponsor
Chinese smartphone manufacturer Vivo has today (Wednesday) been announced as an official sponsor of the next two editions of football’s Fifa World Cup.
China Unicom extends backing of ITTF World Championships
Telecommunications company China Unicom has reached an agreement with the International Table Tennis Federation to continue sponsoring the body’s World Championships for four more years.
CenturyLink extends naming-rights deal with Seahawks’ stadium
US telecommunications company CenturyLink has extended a naming-rights partnership with CenturyLink Field, the home of the Seattle Seahawks NFL American football team and the Seattle Sounders Major League Soccer franchise.
Vodafone exits talks for London Stadium naming rights contract
Telecommunications company Vodafone has reportedly pulled out of a proposed deal to acquire naming rights to London Stadium, the current home of English Premier League football club West Ham United and centrepiece of the capital’s staging of the 2012 summer Olympic and Paralympic Games.
MTN returns to back Cameroon Professional Football League
South African telecommunications company MTN has agreed a deal to become the title sponsor of competitions operated by the Cameroon Professional Football League (LPFC).
Pro Kabaddi League hails lucrative title sponsor deal
India’s Pro Kabaddi League has agreed a title sponsorship deal with Chinese smartphone manufacturer Vivo.
Sevilla extends with Chinese partner
Spanish LaLiga football club Sevilla has extended its partnership with Chinese telecommunications company ZTE.
Telefónica-Real Madrid deal leads ‘experiential’ strategy
Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.
KPN becomes Eredivisie’s main sponsor
Telecommunications company KPN has upgraded its partnership with the Eredivisie to become the main sponsor of the top tier of Dutch football.
Espanyol signs shirt sponsor, betting partner
Spanish LaLiga football club Espanyol has secured a shirt sponsorship deal with smart devices provider InnJoo and a regional deal with Asia-facing betting and gaming operator Vebet.com.
Optus backs Gold Coast 2018
Telecommunications company Optus has signed up as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
Vodafone linked to London Stadium naming rights deal
Telecommunications company Vodafone is close to agreeing a deal to take on naming rights to the former Olympic Stadium in London, according to multiple reports.
Telefonica connects with Real Madrid
Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.
Norway’s Eliteserien lands main sponsor
Telecommunications company Altibox has been unveiled as the new main sponsor of the Eliteserien, the top tier of club football in Norway.