Telecoms

Chinese telecommunications company Huawei has entered into a partnership with the Sri Lanka Cricket national governing body.

Mobile phone operator Spusu has signed up as the new title sponsor of the Handball Liga Austria club competition.

Telecommunications company Vodafone New Zealand signed as a Regional Partner of New Zealand Rugby (NZR) for four years, from 2017 to 2021, in a cash and technology services deal.

SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.

Chinese smartphone manufacturer Vivo has today (Wednesday) been announced as an official sponsor of the next two editions of football’s Fifa World Cup.

Telecommunications company China Unicom has reached an agreement with the International Table Tennis Federation to continue sponsoring the body’s World Championships for four more years.

US telecommunications company CenturyLink has extended a naming-rights partnership with CenturyLink Field, the home of the Seattle Seahawks NFL American football team and the Seattle Sounders Major League Soccer franchise.

Telecommunications company Vodafone has reportedly pulled out of a proposed deal to acquire naming rights to London Stadium, the current home of English Premier League football club West Ham United and centrepiece of the capital’s staging of the 2012 summer Olympic and Paralympic Games.

South African telecommunications company MTN has agreed a deal to become the title sponsor of competitions operated by the Cameroon Professional Football League (LPFC).

India’s Pro Kabaddi League has agreed a title sponsorship deal with Chinese smartphone manufacturer Vivo.

Spanish LaLiga football club Sevilla has extended its partnership with Chinese telecommunications company ZTE.

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

Telecommunications company KPN has upgraded its partnership with the Eredivisie to become the main sponsor of the top tier of Dutch football.

Spanish LaLiga football club Espanyol has secured a shirt sponsorship deal with smart devices provider InnJoo and a regional deal with Asia-facing betting and gaming operator Vebet.com.

Telecommunications company Optus has signed up as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.

Telecommunications company Vodafone is close to agreeing a deal to take on naming rights to the former Olympic Stadium in London, according to multiple reports.

Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.

Telecommunications company Altibox has been unveiled as the new main sponsor of the Eliteserien, the top tier of club football in Norway.