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Vodafone linked to London Stadium naming rights deal

Telecommunications company Vodafone is close to agreeing a deal to take on naming rights to the former Olympic Stadium in London, according to multiple reports.

UK broadcaster Sky News said Vodafone is set to sign a naming rights deal worth £20m (€23.4m/$24.9m) over the course of six years.

Negotiations between Vodafone and the London Legacy Development Corporation, which owns the 60,000-seat stadium, have reportedly been ongoing for a number of months.

The venue, which is currently known as London Stadium, served as the hub of the English capital’s staging of the 2012 summer Olympic Games. It is now the home of Premier League football club West Ham United.

Sky News said the agreement would come into effect in the summer ahead of the 2017-18 Premier League season. The broadcaster added that all revenue from the deal would go to LLDC, and not anchor tenant West Ham.

London Stadium will host the International Association of Athletics Federations’ (IAAF) World Championships this summer, along with the World Para Athletics Championships.