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Sevilla extends with Chinese partner

Spanish LaLiga football club Sevilla has extended its partnership with Chinese telecommunications company ZTE.

The new two-year deal will cover the 2017-18 and 2018-19 seasons and will see ZTE continue to serve as the official technology partner and smartphone partner of Sevilla.

The company will also benefit from brand exposure at Sevilla’s Estadio Ramón Sánchez-Pizjuán home ground on match days, as well as during press conferences and at the club’s training ground.

Various events will be organised to promote the partnership, with fans to be given the chance to win mobile phone handsets, match tickets and merchandise.

Sevilla president José Castro said: “Obviously for us it’s an enormous pleasure to be able to renew this contract with a multinational telecommunications company like ZTE, which has sold millions of phones this year. Sevilla FC has been a window in Europe for them, and in Spain especially, to help their growth.

“The two companies can keep on mutually assisting each other to progress and achieve bigger, more important things which would’ve been out of the question before. We’re on the right track and improving the terms in each contract, which signals that we are advancing.”

ZTE partnered with Sevilla in February 2016 and its branding featured on the club’s shorts during last season’s Copa del Rey final against Barcelona.