Telecoms & Media
TIM extends commitment to Rio football clubs
Telco TIM has renewed its sponsorship of Campeonato Brasileiro Serie A football clubs Flamengo, Vasco da Gama, Botafogo and Fluminense.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Athletic Bilbao renews Euskaltel deal
Spanish LaLiga football club Athletic Bilbao has extended its partnership with telco Euskaltel.
Ceará signs shirt sponsor for Serie A return
Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.
Chicago Cubs team up with Comcast, Gallagher
Major League Baseball team the Chicago Cubs has signed partnerships with telco Comcast and financial services company Gallagher.
Nokia rekindles ties with IPL’s Knight Riders
Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.
LaLiga signs regional partnership with Ivorian telco
Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.
Rostelecom signs up as World Cup sponsor
Russian telco Rostelecom has been unveiled as a sponsor of this year’s Fifa World Cup national team football tournament.
Zambian FA signs lucrative new deal with MTN
The Football Association of Zambia has extended its sponsorship deal with telco MTN.
LPGA continues sponsorship drive with Consumer Cellular deal
The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.
World Surf League signs telco partner for Australian market
US telco Boost Mobile has signed a partnership with the World Surf League that will focus on the Australian leg of the competition.
Drone Racing League signs up Cox as national sponsor
US telco Cox Communications has agreed a national sponsorship deal with the Drone Racing League (DRL).
PGA Tour event forgoes title sponsorship to secure future
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.
Virgin Media to support British Paralympic Association
Internet services provider and pay-television operator Virgin Media has entered into a partnership with the British Paralympic Association (BPA).
ITU extends with NTT, adds Asics as global partner
The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.
ESL links up with Vodafone, extends Betway deal
Esports organisation ESL has struck a new partnership with telco Vodafone and expanded a deal with online bookmaker Betway.
MLB signs partner to aid communications at ballparks
Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.
Optus takes naming rights to Commonwealth Games aquatics venue
Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.