Telecoms & Media
Zambian companies line up to support Cosafa Cup
Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.
Besiktas set for major Vodafone partnership
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
Poznan stadium connects with naming rights partner
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
CVMovel scores Cape Verde Football Federation partnership extension
Telecommunications company CVMóvel has agreed to extend its sponsorship deal with the Cape Verde Football Federation (FCF) for an additional three years, from 2013-14 to 2015-16.
KPN extends backing of Dutch speed skating
The Dutch Speed Skating Association has agreed a two-year extension to its partnership with main sponsor KPN.
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
Digicel dials up WICB extension
Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
Optus moves to end Australian football sponsorship
Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.
Sri Lanka Cricket scores record sponsorship deal
Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Virgin Media connects with Glasgow’s Commonwealth Games
Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.