Telecoms & Media

Motorsport

Tata Communications’ #MotoGPConnect campaign raised awareness of the company’s broadcast solutions to potential new customers in international sport and positioned Tata as an innovator in the media and entertainment space.   
Football

England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June. 
Motorsport

UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.
Multi-sport

Organisers of the inaugural edition of multi-sport competition the World Urban Games have signed sponsorship deals for the forthcoming event with telco Magyar Telekom, car sharing service MOL Limo, automotive…
Rugby Union

Telecommunications Vodafone has renewed its main sponsorship deal with the Irish Rugby Football Union (IRFU), the governing body of rugby union in Ireland
Ice Hockey

Russia’s Kontinental Hockey League has extended sponsorship deals with Hankook, MegaFon, Mastercard and SOGAZ for its 2019-20 season, along with detailing what it claims to be a data project that is t…

The European Sponsorship Association has paid tribute to the well-respected sponsorship industry veteran Toby Hester, who has died at the age of 57
Basketball

Australia’s National Basketball League has agreed a one-season extension to its partnership with ALDImobile, the exclusive mobile product of the ALDI supermarket chain.
Football

Telecommunications company Vodacom has been unveiled as the title sponsor of the Tanzania Premier League, the top tier of club football in the country
Esports

Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
Football

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year
Rugby Union

Broadband company Openreach has signed a four-year sponsorship deal with PRO14 club Ulster Rugby, starting this season
Football

The Qatar Stars League and its domestic cup competition, the QSL Cup, have signed three new partners ahead of the new season.
Rugby Union

Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.
Rugby Union

Telecommunications provider SFR has been unveiled as an official partner of French Top 14 rugby union club Union Bordeaux Bègles. The agreement will cover three seasons, from 2019-20 to 2021-22.
Cycling

Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.
Football

Omani telecommunications company Omantel has renewed its partnership with the Oman Football Association (OFA), through which it will continue to title sponsor the country’s top-tier Professional League.
Multi-sport

Chinese telco China Mobile signed a deal last Friday to become exclusive telecommunication services partner of the Military World Games