Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
The sponsorship will give Xfinity significant presence during the playoffs’ digital broadcasts on Twitch and the ESPN app, the Grand Finals airing live on US network ABC, and also onsite at the Wells Fargo Center in Xfinity’s home city of Philadelphia.
Josh Cella, head of global partnerships for Overwatch League operator Activision Blizzard Esports, said: “We worked in conjunction with Twitch to create a customised post-season opportunity for Xfinity, engaging fans experiencing the excitement of the finals both onsite as well as digitally.”
The 2019 playoffs begin on August 30 in Los Angeles and culminate at the Grand Finals on September 29 at Wells Fargo Center. The two teams that qualify for the Grand Finals will compete for the league’s championship trophy and a share of the $1.7m (€1.53m) prize pool, with the winning team getting $1.1m and the runner-up taking home $600,000.
Matt Lederer, vice-president of brand partnerships at Comcast, said: “We know the importance of a fast and reliable internet connection for online gaming, and we look forward to showing gamers and fans how the speed and capabilities of Xfinity Internet can maximise their esports experience.”