Telecoms & Media
Super Rugby’s Sharks dial up extension with title sponsor
Durban-based Super Rugby franchise the Sharks has extended its title sponsorship agreement with South African mobile phone operator Cell C.
Huawei adds Boca Juniors to football roster
Chinese telecommunications company Huawei has agreed a sponsorship deal with Argentinian Primera División football club Boca Juniors.
Caribbean Premier League signs banking partner, renews with Digicel
The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
Tampa Bay Buccaneers dial up Frontier partnership
Telecommunications company Frontier Communications has entered into a multi-year partnership with NFL American football team the Tampa Bay Buccaneers.
Telekom Malaysia signs as first partner for 2017 SEA Games
Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.
Zimbabwe connects with new mobile phone deal
The NFAZ, the governing body of football in Zimbabwe, has agreed a sponsorship deal with domestic mobile phone company NetOne.
Virgin Media marches on with Southampton
Internet services provider and pay-television operator Virgin Media has secured a deal to become the new main sponsor of English Premier League football club Southampton.
SARU dials up Blue Label for Ireland series
Telecommunications company Blue Label has agreed a shirt sponsorship deal with the South African Rugby Union for the national team’s upcoming three-Test series against Ireland.
Orange pounces for Marseille stadium naming rights
French telecommunications company Orange has sealed a naming rights deal for the Stade Vélodrome, the home of Ligue 1 football club Olympique de Marseille.
Telkom backs South Africa’s preparations for Rio 2016
South African telecommunications company Telkom has entered into a partnership with the South African Sports Confederation and Olympic Committee (SASCOC).
Eir re-connects with All-Ireland Football Championship
Irish telecommunications company Eir has extended a sponsorship deal with the Gaelic Athletics Association’s (GAA) All-Ireland Football Championship.
IRFU dials up Vodafone as new main sponsor
The Irish Rugby Football Union, the governing body of rugby union in Ireland, has sealed a new commercial partnership with telecommunications company Vodafone.
Digicel renews West Indies Cricket Board partnership
The West Indies Cricket Board has renewed a commercial partnership with its main sponsor, telecommunications provider Digicel.
ESPN names sponsors for final summer X Games in Austin
US sports broadcaster ESPN has announced the list of sponsors for the 2016 edition of action sports event the summer X Games, which will be held in Austin, Texas for the final time next month.
KNSB skates on with main sponsor
Telecommunications company KPN has agreed a two-year extension to its partnership with the Royal Dutch Skating Association (KNSB).
Bangladesh Cricket Board enhances ties with Robi
Telecommunications operator Robi has entered into a strategic partnership with the Bangladesh Cricket Board.
Standard Liege dials up Base extension
Belgian telecommunications company Base has extended its shirt sponsorship deal with the country’s Pro League football team Standard Liege.
Borussia Monchengladbach dials up ZTE deal, Hannover extends with AOK
Borussia Monchengladbach has entered into a partnership with Chinese telecommunications company ZTE, while fellow German Bundesliga football club Hannover 96 has renewed its association with health insurance company AOK.