Telecoms & Media
Vodafone returns to Premier Badminton League
Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.
Axiata dials up naming rights to Kuala Lumpur arena
Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Vuelta a España connects with Telefónica
Cycling’s Vuelta a España has confirmed a sponsorship deal with Spanish telecommunications group Telefónica.
Spanish handball body inks new deal with Saxoprint
Online printing company Saxoprint has entered into a partnership with the Royal Spanish Handball Federation (RFEBM), the sport’s national governing body.
Orange says game on by partnering e-Ligue 1
French telecommunications company Orange has agreed a deal to title sponsor e-Ligue 1, the new nationwide esports competition launched by the French Football League (LFP).
Telefónica set to rekindle ties with Vuelta a España
Spanish telecommunications group Telefónica has agreed a three-year deal to return as a sponsor of cycling’s Vuelta a España, according to El Pais.
Premier Badminton League dials up Vodafone as title sponsor
Telecommunications company Vodafone has signed on as title sponsor of the Premier Badminton League franchise competition, which takes place in India.
Lega Basket Serie A signs PosteMobile as new title sponsor
Italy-based mobile virtual network operator PosteMobile has today (Thursday) been named as the new title sponsor of Lega Basket Serie A, the country’s top tier of club basketball.
Zimbabwe FA nets sponsorship deal ahead of Cup of Nations
Domestic mobile phone company NetOne has unveiled a sponsorship package worth $250,000 (€239,000) to the Zimbabwe Football Association (Zifa) as the country prepares for its first appearance at the Africa Cup of Nations in 10 years.
Orange dials up Caf extension
Telecommunications group Orange has signed an eight-year extension to its partnership with the Confederation of African Football.
Pyeongchang 2018 dials up Huawei partnership
Chinese telecommunications company Huawei has agreed a deal to sponsor the 2018 winter Olympic Games in Pyeongchang, South Korea.
Manchester City connects with Tecno Mobile
English Premier League football club Manchester City has entered into a multi-year global partnership with mobile phone brand Tecno Mobile.
Ericsson connects with PSG
Communications technology and services company Ericsson has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.
Telco takes naming rights to Macedonian national stadium
Telecommunications company Makedonski Telekom has agreed a deal to take on naming rights to Philip II National Arena, Macedonia’s national football stadium.
O2: Expanding digital focus with England Rugby
British telecommunications brand O2 is expanding its activation window around England Rugby test matches after its previous digital rugby programmes proved a success.
O2 continues as main partner of England Rugby
Telecommunications company O2 has extended its long-running partnership with the Rugby Football Union, the governing body of English rugby union.
River Plate dials up shirt sponsorship deal with Huawei
Chinese telecommunications company Huawei has been named as an official sponsor of Argentinian Primera División football club River Plate.
NBA China dials up Vivo partnership
The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.