Telecoms & Media
Telefónica-Real Madrid deal leads ‘experiential’ strategy
Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.
KPN becomes Eredivisie’s main sponsor
Telecommunications company KPN has upgraded its partnership with the Eredivisie to become the main sponsor of the top tier of Dutch football.
Espanyol signs shirt sponsor, betting partner
Spanish LaLiga football club Espanyol has secured a shirt sponsorship deal with smart devices provider InnJoo and a regional deal with Asia-facing betting and gaming operator Vebet.com.
Optus backs Gold Coast 2018
Telecommunications company Optus has signed up as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
Vodafone linked to London Stadium naming rights deal
Telecommunications company Vodafone is close to agreeing a deal to take on naming rights to the former Olympic Stadium in London, according to multiple reports.
Telefonica connects with Real Madrid
Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.
Norway’s Eliteserien lands main sponsor
Telecommunications company Altibox has been unveiled as the new main sponsor of the Eliteserien, the top tier of club football in Norway.
Title sponsor signs up for IAAF World Relays
The Bahamas Telecommunications Company has been named as the title sponsor of the International Association of Athletics Federations’ upcoming World Relays event in the Caribbean country.
Spanish Football Federation extends Movistar, Pelayo deals
The Spanish Football Federation (RFEF) has renewed its partnerships with mobile phone operator Movistar and insurance company Pelayo.
Letter from Leaders New York: Day 2
A sports sponsorship needs to align with the sponsor brand's wider marketing and business strategies and directly drive business. It’s a line you hear from brand representatives at almost every sport business conference
Alcatel signs shirt sponsorship deal with Corinthians
Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
FlyerAlarm takes title sponsor rights to Austrian club
Online printing company FlyerAlarm has acquired the title sponsorship rights to Austrian Bundesliga football club Admira Wacker Mödling.
Oppo unveiled as new main sponsor of Indian cricket
The Indian division of Chinese smartphone manufacturer Oppo has today (Tuesday) been named as the new main sponsor of India’s national cricket team.
Naming rights contract renewed for The O2
Telecommunications company O2 has reached an agreement with venue owner and operator AEG to retain naming rights to The O2 in London for a further 10 years.
Vodafone returns to sponsor Super Rugby in Australia
Telecommunications company Vodafone has agreed a deal with the Australian Rugby Union to sponsor the Super Rugby club competition in the country.
Besiktas dials up shirt sponsorship extension with Vodafone
Telecommunications company Vodafone has renewed its shirt sponsorship agreement with Turkish Super Lig football club Besiktas.
Arsenal embraces Nigerian market with MTN deal
English Premier League football club Arsenal has entered into a partnership with multinational telecommunications company MTN.
Orange French esports deal serves as football activation
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.