Telecoms & Media
Orange boosts Marseille connection with shirt deal
Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.
The Wembley Cup with EE: Portrait of an activation
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.
PGA Tour opens new sponsor category with ZTE partnership
Golf’s PGA Tour has named Chinese telecommunications company ZTE as its first official smartphone partner.
Orange strengthens ties with French Football Federation
The French Football Federation has extended its partnership with telecommunications company Orange.
Orange renews with Senegalese Football Federation
Telecommunications group Orange has extended its partnership with the Senegalese Football Federation (FSF).
Swiss Ski extends with main sponsor
Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with telecommunications company Swisscom.
Jacksonville Jaguars sign UK-focused partnership
Mobile virtual network operator Lycamobile has entered into a UK-focused partnership with NFL American football team the Jacksonville Jaguars.
Alavés signs new shirt sponsor
Spanish LaLiga football club Deportivo Alavés has agreed a shirt sponsorship deal with Chinese smartphone manufacturer Qubo.
Dortmund, Leipzig sign new deals, Mainz extends with partner
Borussia Dortmund and RB Leipzig have agreed new partnerships with health insurance firm IKK classic and property company Vicus Group, respectively, while rival German Bundesliga football club Mainz has extended a deal with mobile communications specialist W.E.S Kommunikation.
BT to continue as principal partner of Scottish Rugby
UK telecommunications company BT has extended its partnership with Scottish Rugby by a further three years.
Ashgabat 2017 lands Huawei partnership
Chinese telecommunications company Huawei has been named as an official supporter of this year’s Asian Indoor and Martial Arts Games, which will be held in Ashgabat, Turkmenistan.
Brazilian Basketball Confederation teams up with Motorola
The Brazilian Basketball Confederation (CBB) has agreed a sponsorship deal with US telecommunications company Motorola.
LaLiga signs Sudanese partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Sudanese telecommunications company Zain.
Tottenham connects with new mobile partner
China-based smartphone and technology developer LEAGOO has entered into a partnership with English Premier League football club Tottenham Hotspur.
RB Leipzig, Wolfsburg sign up new partners
RB Leipzig has entered into a partnership with European travel agency Invia, while rival German Bundesliga football club Wolfsburg has secured a deal with audio and video cable manufacturer Monster.
Telstra backs Rugby League World Cup
Australian telecommunications company Telstra has reached an agreement to sponsor this year’s Rugby League World Cup.
NOS extends as Primeira Liga title sponsor
Telecommunications company NOS has extended its title sponsorship of the Primeira Liga, the top tier of club football in Portugal.
Singtel extends backing of Singapore National Olympic Council
Telecommunications company Singtel has signed a five-year extension to its partnership with the Singapore National Olympic Council.