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BT to continue as principal partner of Scottish Rugby

UK telecommunications company BT has extended its partnership with Scottish Rugby by a further three years.

The new deal becomes effective in June 2018 and will run until 2021. BT will continue to serve as Scottish Rugby’s principal partner.

Under the agreement, BT will retain naming rights to Edinburgh’s Murrayfield stadium.

BT will also continue to sponsor the Scottish national team, with its branding to feature on the front of the team’s shirts. The agreement extends to Scotland’s rugby sevens side.

BT, which first partnered with Scottish Rugby in 2014, will benefit from brand exposure at Murrayfield and Glasgow’s Scotstoun Stadium as part of the deal.

Scottish Rugby chief executive Mark Dodson said: “Over the past three years we have built an excellent relationship with BT and worked closely with them to ensure their investment made a material difference to the game in Scotland. This confidence has enabled us to have proactive negotiations with them to ensure they could continue as a principal partner.

“I believe we are just beginning to see the fruits of this investment and we are delighted this partnership will now be extended for a further three years, enabling BT to continue to support our ambitions for rugby at every level.”