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Orange renews with Senegalese Football Federation

Telecommunications group Orange has extended its partnership with the Senegalese Football Federation (FSF).

The new four-year deal includes sponsorship of the men’s national team, as well as Senegal’s U20 side.

The agreement covers next year’s Fifa World Cup in Russia and the 2019 Africa Cup of Nations in Cameroon, should Senegal qualify for the tournaments.

The deal with the FSF was signed by Senegalese telecommunications company Sonatel, in which Orange owns a controlling stake. Orange has sponsored the FSF for almost 15 years.