Sporting Goods
Title sponsor extends commitment to Asian Tour event
International holdings company Worldwide Holdings has agreed a one-year deal to extend its title sponsorship of the Asian Tour’s 2014 Selangor Masters golf event.
England Hockey sticks with Notts Sport
Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.
German Volleyball Bundesliga secures flooring partner
The German Volleyball Bundesliga (VBL) top-tier club competition has entered into a partnership with vinyl flooring manufacturer Gerflor.
Technogym renews Olympic ties for Rio 2016
Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.
Shad races into World Superbike partnership
Motorcycle accessories firm Shad has agreed a multi-year deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become an official supplier to the series.
London Welsh marks Premiership return with Rhino deal
Rugby equipment and sportswear supplier Rhino Technology has agreed a partnership with rugby union team London Welsh after the club gained promotion back to the English Premiership top division.
PSA serves up Salming Sports deal
The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.
Cannondale links up with UCI ProTour’s Slipstream Sports
US bicycle manufacturer Cannondale has agreed a partnership with Slipstream Sports to replace GPS technology firm Garmin as the title sponsor of its UCI ProTour cycling team from 2015.
Abacus Sportswear continues Solheim Cup partnership
The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.
Brisbane Roar links up with Umbro
Australian A-League football club Brisbane Roar has announced an agreement with sportswear company Umbro.
Drummond Golf expands support of Golf Australia
Specialist off-course golf retailer Drummond Golf is to expand its support of Golf Australia after agreeing to become a major partner of the national governing body.
Garmin partners Southampton for Premier League journey
GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Newcastle extends Puma kit deal
English Premier League football club Newcastle United has signed a long-term extension to its kit deal with sportswear company Puma.
Molten signs up for WBBL’s debut season
The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.
Team NetApp – Endura builds on growth plans with Argon 18 deal
Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.
The rules of kit design
Atletico seals long-term Nike deal
Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.