Motorcycle accessories firm Shad has agreed a multi-year deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become an official supplier to the series.
Under the deal, Shad will supply the series with travelgear including luggage, suitcases and backpacks.
Shad will run various promotional activities at upcoming WSBK races in Jerez, Spain on September 7 and the season’s penultimate race at Magny-Cours, France on October 5.
In addition, Shad will also use the two races to unveil and present new products to fans.