Sporting Goods
Cruzeiro converts Penalty partnership
Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Reebok clears decks for other UFC sponsors
The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.
Stuttgart renews kit partnership with Puma
German Bundesliga football team VfB Stuttgart has signed an extension to its kit partnership with sportswear company Puma.
Spanish Olympic Committee secures Joma partnership
The Spanish Olympic Committee (COE) has struck a partnership agreement with sportswear company Joma.
Bundesliga’s Hannover nets Jako renewal
German Bundesliga football team Hannover 96 has extended its kit deal with sportswear manufacturer Jako through to the end of the 2018-19 season.
Hosa becomes title sponsor of major Fina event
Chinese swimwear company Hosa has signed up as the new title sponsor of the 10km Marathon Swimming World Cup.
Hummel: Football central to future plans
Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.
Adidas expands Euroleague Basketball partnership
German sportswear giant Adidas has expanded its partnership with Euroleague Basketball to take on title sponsorship of its international junior tournament.
SC Magdeburg nets fresh Kempa deal
German Handball Bundesliga team SC Magdeburg has agreed a three-year extension to it kit supplier arrangement with handball apparel and equipment manufacturer Kempa.
Radial Cycles on board for UCI Cyclocross’ UK event
The Radial Cycles brand has signed up as a platinum partner of the UCI Cyclocross World Cup event this Saturday in Milton Keynes, UK.
Brooklyn Nets score Chinese deals
NBA basketball team Brooklyn Nets has signed sponsorship deals with sportswear company Anta and digital products distributor Lava Tech to enhance its presence in the Chinese market.
Asics to replace Adidas at Stade Francais
Japanese sportswear manufacturer Asics has announced a kit deal with French Top 14 rugby union team Stade Francais.
Western Force signs major partner
International sports supplement brand Etixx Sports Nutrition has entered into a major partnership with Australian rugby union club Western Force, which competes in the Super Rugby competition.
Puma retains historic alliance with Austrian national team
Puma has agreed a “long-term” extension to its partnership with the Austrian Football Federation (OFB), the German sportswear company’s longest-running national team agreement.
Lacoste gains retail presence under Miami Open deal
French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.
Canterbury kits out AFL’s North Melbourne
AFL Australian rules football club North Melbourne has agreed a kit deal with New Zealand-based sportswear brand Canterbury.
Puma extends deal with Ivory Coast Football Federation
German sportswear giant Puma has extended its partnership with the Ivory Coast Football Federation national governing body.
Adidas extends deal with Japan Football Association
Sportswear company Adidas has agreed a deal “in principle” to extend its partnership with the Japan Football Association.