Chinese swimwear company Hosa has signed up as the new title sponsor of the 10km Marathon Swimming World Cup.
The deal, which was struck with Fina, the global governing body of aquatic sports, will run for three years, from 2015 to 2017.
“China is a very significant partner for Fina and we are naturally satisfied to establish this partnership with Hosa, a solid swimwear company in this important market,” Fina president Julio Maglione said.
“Since the entry in the Olympic programme, our Marathon Swimming circuit has grown in importance and this agreement proves that our 10km World Cup is an attractive competition, contested by the best in the world.”
Hosa Group chairman Shi Hongliu added: “As a professional manufacturer of swimwear and swim equipment, Hosa is delighted to provide the most professional services for the Fina 10km Marathon Swimming World Cup and to support the best performances of the athletes.”