Sporting Goods
Mercedes, Williams and Force India sign new partners
The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.
Yonex distributor Sunrise extends Team Singapore partnership
Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.
Mercedes teams up with Schuberth
German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.
BLK touches down with RFL for England kit deal
Australian sportswear manufacturer BLK will provide kits to the English national rugby league team for the next four years under an agreement with the Rugby Football League.
Hosa takes the plunge with Diving World Series
Chinese sportswear company Hosa has sealed a three-year deal with the International Aquatics Federation (Fina) to become a sponsor of the Diving World Series.
CSKA Sofia opts for Lotto deal
Italian sportswear manufacturer Lotto has entered into a partnership with Bulgarian A PFG top-tier football club CSKA Sofia.
New Balance and the Vitality British 10k London Run
Sportswear brand New Balance officially sponsored the Vitality British 10K London Run 2014 on Sunday, 13 July 2014.
BLK renews with Samoan Rugby Union after “robust” talks
The Samoan Rugby Union, the national governing body of rugby union, has extended a partnership with sporting apparel brand BLK.
Ghana heads into Cup of Nations with fresh Puma deal
The Ghana Football Association has extended its partnership with German sportswear giant Puma.
Spain secures sponsor for Handball Worlds defence
Fitness equipment and product manufacturer GoFit has agreed a deal with the Spanish Handball Federation to sponsor the country’s national team at the 2015 Men’s Handball World Championship.
BLK seals Australian netball partnership
Sporting apparel brand BLK has struck a deal to support Australia’s national netball team.
Adidas secures double US university deal
Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.
Gilbert teams up with England Netball
Netball equipment supplier Gilbert Netball has agreed a new partnership with the England Netball national governing body.
Nike ousts Adidas as Chinese FA partner
The Chinese Football Association has signed a long-term kit manufacturing and equipment partnership with US sportswear giant Nike.
Umbro adds Gremio to Brazilian portfolio
Campeonato Brasileiro Série A football club Gremio has agreed a kit supplier deal with UK sportswear manufacturer Umbro.
Asian Tour tees up Fenix Golf partnership
Golf’s Asian Tour has reached an agreement to make Fenix Golf its official apparel supplier.
Geox puts best foot forward with FISI
Italian specialist clothing and footwear manufacturer Geox has agreed a supplier deal with its national winter sports federation, FISI.
Handball Hamburg extends deal with Asics
Hamburg Handball, which plays in the sport’s top tier in Germany, has extended its long-term partnership with Japanese sportswear manufacturer Asics.