Sporting Goods
Adidas rejects speculation over IAAF partnership
Sportswear giant Adidas has denied reports that it is seeking to end its partnership with the International Association of Athletics Federation (IAAF) almost four years early.
DHB shops for Karstadt Sports partnership
The German Handball Association (DHB) has agreed a partnership with national sporting goods retailer Karstadt Sports.
Under Armour nets first league partner with NASL deal
US sportswear and equipment manufacturer Under Armour has secured its first-ever partnership with a professional football league by teaming up with the North American Soccer League.
Chinese badminton body serves up partnership
Sports equipment manufacturer Victor has entered into a partnership with the Table Tennis and Badminton Center of China.
Adidas returns to back NBB All-Star Game
Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.
Puma extends with Super Rugby’s Bulls
German sportswear giant Puma has extended its kit partnership with South African rugby union team the Blue Bulls and its affiliated Super Rugby franchise, the Bulls.
RFU partners scrum down for World U20 Championship
The Rugby Football Union, the governing body of English rugby union, has announced that two of its partners – health insurance provider Vitality and sportswear company Canterbury – will sponsor the 2016 World Rugby U20 Championship.
Scottish Rugby converts Macron extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with Italian sportswear company Macron.
Under Armour pens University of South Carolina extension
US sportswear manufacturer Under Armour has signed a long-term extension to its partnership with the University of South Carolina.
Volvo Ocean Race sails on with key partner
Sailmaker North Sails has extended its partnership with the Volvo Ocean Race sailing event.
Tulsa University switches from Nike to Adidas
Adidas has agreed a long-term deal to replace rival sportswear company Nike as the exclusive apparel partner of the University of Tulsa in the US.
Botafogo gears up for Serie A return with Topper deal
Campeonato Brasileiro Serie A football club Botafogo has named Brazilian sportswear brand Topper as its new kit partner.
Kappa extends backing of French basketball showpiece
Italian sportswear company Kappa has agreed a deal with the French Basketball League (LNB) to extend its partnership with the organisation's Leaders Cup Knockout competition.
Asian Tour puts best foot forward with Ecco
Danish shoe manufacturer Ecco has entered into a partnership with golf’s Asian Tour.
Haas F1 gears up for Formula One debut with Alpinestars
Haas F1 has signed a partnership with protective apparel manufacturer Alpinestars ahead of the team’s entry into the Formula One motor racing championship this season.
IWWF makes waves with long-term supplier deals
The International Waterski & Wakeboard Federation, the global governing body for towed water sports, has entered into long-term partnerships with boat suppliers Nautique and Centurion Boats.
EJU extends with Green Hill, adds three more partners
The European Judo Union has extended its long-standing partnership with combat sports clothing and equipment manufacturer Green Hill.
Vert signs Miami Heat as first NBA partner
Wearable athletic technology firm Vert has secured its first team partnership in North American basketball league the NBA by entering into a deal with the Miami Heat.