Sporting Goods
Dunlop to support PSA World Championships
British sporting goods company Dunlop has signed a sponsorship deal with the 2017 Professional Squash Association (PSA) Men’s and Women’s World Championships.
Welsh Premier League lands new title sponsor
Sports fashion retailer JD Sports has agreed a deal to become the new title sponsor of the Welsh Premier League, the top tier of domestic football.
Nike strikes long-term extension with British Athletics
US sportswear manufacturer Nike has signed a long-term extension to its partnership with the British Athletics national governing body.
Peak extends backing of Basketball Australia
Chinese sportswear manufacturer Peak has extended and expanded its partnership with the Basketball Australia national governing body.
Warwickshire extends with kit partner
English County Championship cricket club Warwickshire has opted to extend its partnership with sporting goods manufacturer PlayerLayer.
Adidas steps up MLS backing through new long-term deal
North America’s Major League Soccer has signed a lucrative extension to its partnership with Adidas.
Nike signs long-term extension with University of Connecticut
The University of Connecticut (UConn) and its athletics division have extended an exclusive sponsorship agreement with US sportswear giant Nike.
Swiss-Ski partners up with Under Armour
Swiss-Ski, the governing body of skiing disciplines in Switzerland, has entered into a partnership with US sportswear and equipment manufacturer Under Armour.
Leicester Tigers sign new kit partner
Sportswear company Kukri has been named as the new kit supplier of English Premiership rugby union club Leicester Tigers.
Macron to support smaller football nations through Uefa link-up
Italian sportswear manufacturer Macron has partnered with Uefa, the governing body for European football, in a deal through which it will supply kit for the national teams of Andorra, Armenia, Belarus, Cyprus, Faroe Islands, Liechtenstein, Luxembourg and San Marino.
Gilbert renews ball deal with Women’s Rugby World Cup
Sports equipment manufacturer Gilbert has extended a long-running partnership with the Women’s Rugby World Cup.
Mavic extends Tour de France support
Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.
Huddersfield extends with sponsor ahead of Premier League debut
Yorkshire-based outdoor clothing brand TOG24 has extended its partnership with recently-promoted English Premier League football club Huddersfield Town.
Under Armour makes long-term University of Hawaii commitment
The athletics division of the University of Hawaii has entered into a long-term partnership extension with US sportswear manufacturer Under Armour.
Romanian Olympic Committee signs new kit partner
The Romanian Olympic and Sports Committee (COSR) has entered into a partnership with Chinese sportswear manufacturer Peak.
London 2017 signs new partners
Food products manufacturer Jordans Cereals has agreed a deal to sponsor this year’s edition of the International Association of Athletics Federations’ World Championships, while sports equipment brand Nordic Sport has partnered with the World Para Athletics Championships, which get underway on Friday.
Xtep partners with ICC China
Chinese sportswear brand Xtep has agreed a deal to sponsor its home country’s staging of this year’s International Champions Cup pre-season football tournament.
SPAL Ferrara marks Serie A return with Macron deal
Italian sportswear company Macron has entered into a partnership with SPAL Ferrara, which recently won promotion to the country’s Serie A top division of club football.