Sporting Goods
Santos president seeks to end Umbro deal
The new president of Santos, José Carlos Peres, has said the Campeonato Brasileiro Serie A football club will terminate its partnership with UK sportswear manufacturer Umbro, citing the “ridiculous” terms agreed by its previous regime.
Joma makes move in new sector with Spanish Handball Federation deal
Spanish sportswear company Joma has made its first major entry into the handball market by agreeing a partnership with the Royal Spanish Handball Federation (RFEBM).
Bosco to withhold IOC branding rights at Pyeongchang 2018
Russian sportswear company Bosco has said it will ask the International Olympic Committee not to use its brand during the 2018 winter Olympic Games amid displeasure at the sanctions imposed on the Russian team for next year’s event.
Major League Rugby secures apparel partner
Major League Rugby, a new rugby union competition that is set to launch in the United States next year, has entered into a partnership with sports apparel and footwear company XBlades.
International Judo Federation lands new partners
The International Judo Federation has agreed sponsorship deals with Russian banking and construction company SMP and fitness equipment manufacturer Impulse.
FIH hails new Adidas partnership
The International Hockey Federation (FIH) has entered into a wide-ranging partnership with German sportswear company Adidas.
Jamaica Football Federation signs Umbro kit deal
The Jamaica Football Federation has agreed a kit partnership with UK sportswear company Umbro.
Under Armour sets first with Canadian Olympic Committee deal
US sportswear manufacturer Under Armour has partnered with the Canadian Olympic Committee in a move that marks its first sponsorship deal with a national Olympic governing body.
Senegal FA rekindles ties with Puma
German sportswear brand Puma has entered into a kit supplier partnership with the Senegalese Football Federation (FSF).
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Austrian Bundesliga switches strategy with Adidas ball deal
German sportswear and equipment company Adidas has been named as the official ball supplier of the Austrian Bundesliga, the top tier of club football in the country.
World’s Strongest Man lands equipment sponsor
The World’s Strongest Man competition has entered into a partnership with fitness equipment supplier Rogue Fitness.
German Basketball Federation signs long-term extension with Peak
The German Basketball Federation (DBB) has renewed its partnership with Chinese sportswear manufacturer Peak.
Chinese Tennis Association brokers Head deal
The Chinese Tennis Association has entered into a partnership with sports clothing and equipment manufacturer Head.
Nike extends University of Oregon backing
US sportswear company Nike has renewed its apparel partnership with the University of Oregon’s athletics department.
United Soccer League secures Select as new ball partner
Sports equipment manufacturer Select has agreed to become the new official ball partner of North America’s United Soccer League.
Adidas replaces Under Armour at USF
German sportswear giant Adidas has signed a multi-year partnership with the University of South Florida’s athletics programme.
Trek expands cycling portfolio with title sponsorship of women’s team
US bicycle manufacturer Trek has upgraded its partnership with Drops Cycling Team to become a title sponsor of the Women’s WorldTour outfit.