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World’s Strongest Man lands equipment sponsor

The World’s Strongest Man competition has entered into a partnership with fitness equipment supplier Rogue Fitness.

The three-year agreement runs from 2018 to 2020 and will result in Rogue Fitness-branded equipment being used during competition events.

Rogue Fitness will serve as the exclusive equipment sponsor of the competition, which celebrated its 40th anniversary this year.

Tony Lanni, vice-president of product for the IMG agency, which owns and produces World’s Strongest Man, said: “We are thrilled and grateful to have the premier brand in fitness and strength with us at the World’s Strongest Man. We are certain that our athletes will benefit greatly from Rogue Fitness’ exceptional products and expertise, and we look forward to working with Rogue in both enhancing the athlete experience and in designing new challenges for our strongmen.”