Sporting Apparel
Three deals done, two to go for badminton federation
A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.
Hockey India signs apparel deal with Shiv Naresh
The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.
Henri Lloyd to sponsor Clipper yacht
Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.
Isle of Man Classic TT signs safety partner
Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.
Speedo in sync with China Swimming
Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
Ecco gets behind Europe’s Solheim Cup bid
Danish footwear manufacturer Ecco has been named as the official footwear supplier to the 2013 European Solheim Cup team.
Nike renews India football deal
Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.
Brumbies seal kit deal with Classic
Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.
Under Armour and Tottenham Hotspur
Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.
Puma seals Disney Soccer partnership
Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.
Woods signs new Nike deal
Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.
Swix secures title sponsorship of US ski event
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
Peak to kit out Australia’s WNBL
Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
Puma and Fortuna seal long-term kit deal
Sportswear company Puma has agreed a new deal with Fortuna Düsseldorf to remain the German football club’s official clothing partner.
EC3D Sports to kit out USA Triathlon
USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.
Caribbean Premier League seals double deal
The Caribbean Premier League has announced a pair of commercial tie-ups before the start of the inaugural edition of the Twenty20 cricket competition later this month.