Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
Under the deal, which runs until 2015-16, Peak has exclusive team wear rights to the WNBL, providing teams with on-court and off-court kit and training merchandise.
Peak is a global partner of basketball’s world governing body Fiba and will also help to develop the WNBL’s retail strategy for its licensed products in partnership with Basketball Australia and one of its marketing partners, Active Sport Management.
In line with Basketball Australia’s standard policy, the full commercial terms of the agreement have not been disclosed.