Sporting Apparel
County champion Durham secures Gray Nicolls deal
English county cricket club Durham has agreed a kit deal with cricket apparel and equipment manufacturer Gray Nicolls covering the next three domestic seasons.
Le Coq Sportif signs on for L’Etape du Tour
French sportswear manufacturer Le Coq Sportif has expanded its cycling presence by becoming the official partner of L’Etape du Tour from 2014.
Legia Warsaw agrees Fortuna deal, extends with Adidas
Betting group Fortuna has agreed to become the main sponsor of Polish Ekstraklasa football team Legia Warsaw under a three-year deal effective from January 1, 2014.
Sharks snap up four-year kit deal with BLK
The Sharks have announced an apparel partnership with BLK which will see the sportswear brand produce kits for the South African Super Rugby franchise from January 2014 to December 2018.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Acerbis on-board for four years with World Superbikes
Motorcycle accessories manufacturer Acerbis has sealed a four-year sponsorship agreement with the International Motorcycling Federation’s (FIM) Superbike World Championship.
ISC teams up with St George Illawarra Dragons
Clothing brand ISC has confirmed a four-year kit manufacturing deal with Australian NRL rugby league team St George Illawarra Dragons.
Gold Coast Titans seal five-year kit deal
Australian NRL rugby league team Gold Coast Titans has signed a five-year kit manufacturing deal with locally based sports brand BLK.
SFA scores Adidas extension
Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.
NBA tips off new season with Sears and Under Armour renewals
North American basketball league the NBA has renewed its partnerships with Sears and Under Armour.
Nike replaces Adidas at Al Ain
UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.
United set to sign Nike extension – report
English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.
Adidas to replace Nike as Juventus kit partner
Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.
Steeden seals five-year term with South Africa Rugby League
Rugby league equipment and apparel manufacturer Steeden has agreed a five-year deal with South Africa Rugby League.
Greater Manchester Marathon secures first title sponsor
Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.
United’s hit or miss?
Puma drops SAFA deal amid match-fixing probe
German sportswear giant Puma has ended its contract with the South African Football Association amid match-fixing allegations concerning its national team.
LTA hands Nike expanded role
British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.