Sporting Apparel
Big East names Nike and Dr Pepper Snapple as new partners
US sportswear giant Nike and soft drinks company Dr Pepper Snapple Group have agreed to become official partners of the Big East Conference college sports championships.
Partners sign up for Motocross World Championship
Motorsport footwear specialist Alpinestars and motorcycling apparel company Acerbis have agreed deals with the Motocross World Championship.
UCS strengthens links with USATF
Athletics equipment brand UCS has signed an agreement with the USA Track and Field (USATF) national governing body.
New Balance on board with England Athletics
Global sportswear brand New Balance has signed a new sponsorship agreement with the England Athletics national governing body.
Asics to outfit Team Europe for Global Baseball Match-Up
Japanese sportswear manufacturer Asics will serve as the official apparel sponsor of the European team which will compete at the inaugural Global Baseball Match-Up.
Southampton returns to Adidas
English Premier League football club Southampton has signed a kit supplier deal with Adidas less than a year after terminating its previous agreement with the German sportswear giant.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
Netball World Cup 2015 courts Asics tie-up
Sportswear brand Asics has agreed a partnership with organisers of the 2015 Netball World Cup national team tournament.
Mercedes, Williams and Force India sign new partners
The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.
Yonex distributor Sunrise extends Team Singapore partnership
Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.
BLK touches down with RFL for England kit deal
Australian sportswear manufacturer BLK will provide kits to the English national rugby league team for the next four years under an agreement with the Rugby Football League.
Hosa takes the plunge with Diving World Series
Chinese sportswear company Hosa has sealed a three-year deal with the International Aquatics Federation (Fina) to become a sponsor of the Diving World Series.
CSKA Sofia opts for Lotto deal
Italian sportswear manufacturer Lotto has entered into a partnership with Bulgarian A PFG top-tier football club CSKA Sofia.
BLK renews with Samoan Rugby Union after “robust” talks
The Samoan Rugby Union, the national governing body of rugby union, has extended a partnership with sporting apparel brand BLK.
Ghana heads into Cup of Nations with fresh Puma deal
The Ghana Football Association has extended its partnership with German sportswear giant Puma.
BLK seals Australian netball partnership
Sporting apparel brand BLK has struck a deal to support Australia’s national netball team.
Adidas secures double US university deal
Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.
Nike ousts Adidas as Chinese FA partner
The Chinese Football Association has signed a long-term kit manufacturing and equipment partnership with US sportswear giant Nike.