Retail

Multi-sport

We have heard from our subscribers that the values of second-tier sports sponsorship are often the most sought after by analysts within sports agencies and the marketing departments of brands and rights-holder…
Athletics

Convenience store group Spar has signed a three-year extension to its long-term top-tier partnership with European Athletics.

Football

English Premier League football club West Bromwich Albion has agreed a partnership with car hire company Europcar.

The Motocross (MXGP) World Championship motorcycling series has entered into a partnership with online motocross retailer 24MX.

Multi-sport

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?
Multi-sport

German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.

Multi-sport

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…
Para Sport

Online fashion retailer Asos has agreed a partnership with the British Paralympic Association to design formal and ceremony wear for its team at the Rio 2016 Paralympic Games.

Baseball

US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.

Cricket

Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.

Multi-sport

Supermarket chain Aldi has agreed a partnership with the British Olympic Association to support its preparations for the Rio 2016 Games.

Golf

Airport retailer Dubai Duty Free has agreed a title sponsorship deal with the Irish Open European Tour golf tournament.

Motorcycle Superstore has extended its sponsorship of North American motorcycling series EnduroCross.

Multi-sport

Korean supermarket chain Lotte Mart has become the latest company to sign up as a partner of the Gwangju 2015 Universiade multi-sport event.

Handball

German food retail group Rewe has agreed a title sponsorship deal for the Handball Bundesliga’s showpiece Final 4 event.

Multi-sport

The US Olympic Committee (USOC) has struck a sponsorship deal with Dick’s Sporting Goods.

Football

The Irish Daily Mail has signed up as the new title sponsor of the Football Association of Ireland (FAI) Cup, while the governing body has also agreed a deal with supermarket chain Spar.

Multi-sport

Food producer Azersun Holding and supermarket chain Bazarstore have signed on as official supporters of the inaugural 2015 European Games multi-sport event in Baku.