Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.
Under the deal, the terms for which were not disclosed, ShopClues.com’s logo will feature on the leading side of playing helmets, caps and hats worn by Super Kings players.
ShopClues.com will activate the Chennai Super Kings partnership in all its communications including in-store, point-of-sale, digital and other media.
Additionally the company will sell team merchandise through its website.
The 2015 IPL season begins on April 8, when the Super Kings will once more be captained by India skipper Mahendra Singh Dhoni (pictured).