FAI seals deals with Irish Daily Mail, Spar

The Irish Daily Mail has signed up as the new title sponsor of the Football Association of Ireland (FAI) Cup, while the governing body has also agreed a deal with supermarket chain Spar.

Under the agreement with the newspaper, the tournament will be rebranded as the Irish Daily Mail FAI Cup.

The deal will run for three seasons, from 2015 to 2017.

The deal with Spar will last for four years, from 2015 to 2018.

As the FAI’s official convenience retail partner, Spar will become the title sponsor of the Primary School 5s Programme – a national five-a-side competition for boys and girls.