English Premier League football club West Bromwich Albion has agreed a partnership with car hire company Europcar.
Under the deal, the terms for which were not disclosed, Europcar will open a new retail location at West Brom’s Hawthorns Stadium.
Europcar will also benefit from stadium and perimeter advertising at West Brom home games.
Last August, Europcar signed a three-year deal to become an official partner of West Brom’s Premier League counterpart Arsenal.