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Latest Analysis
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.
IOC frees BOA to make Aldi supermarket deal
German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.
Aldi and BOA on-message with brand fit
Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.
The Away Game – Tim Hortons, the NHL & Hockey Canada
The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.