Retail
Target extends long-running commitment to Timberwolves arena
Discount retail chain Target has extended its naming rights partnership for the home arena of NBA basketball franchise the Minnesota Timberwolves, with a revised timeline being drawn up for renovation of the 19,000-capacity venue.
Dubai Duty Free and McIlroy commit to Irish Open
Airport retailer Dubai Duty Free has agreed a three-year extension to its title sponsorship of the Irish Open, while world No.3 Rory McIlroy will continue to be the European Tour golf tournament’s host on behalf of his Rory Foundation charitable organisation.
National Car Rental steps up to back St. Louis NFL stadium
Vehicle rental firm National Car Rental has agreed a 20-year deal to become the naming rights partner of a proposed new stadium for NFL American football franchise the St. Louis Rams.
Intersport continues as main sponsor of Four Hills Tournament
Multinational sporting goods retailer Intersport has extended a deal to continue as main sponsor of the 2015-16 Vierschanzentournee, ski jumping’s showpiece series that is also known as the Four Hills Tournament.
Etixx-QuickStep adds Lidl to commercial basket
The Etixx-QuickStep UCI World Tour cycling team has agreed a partnership with German supermarket chain Lidl.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Lidl: Rebranding from hard to smart discount retailer
German supermarket chain Lidl is transforming its image as a hard discount retailer in its key European markets and using sponsorship of national sport properties to help drive home the message in France and Italy.
Sports Authority returns for MWC Championship Game
Sporting goods retail store chain Sports Authority has extended its partnership with the Mountain West Conference for title sponsorship of the college sports organisation’s American football championship game.
Italian Football Federation adds Lidl to commercial basket
Supermarket chain Lidl has reached an agreement to become a premium sponsor of the Italian national football team.
Cruzeiro brings in Supermercados BH to end wait for main sponsor
Campeonato Brasileiro Serie A champion Cruzeiro has reached an agreement to make supermarket chain Supermercados BH its main sponsor.
French handball league unveils new partners
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.
Jaycar Electronics renews with NRL’s Bulldogs
Australian National Rugby League team Canterbury-Bankstown Bulldogs have signed an extension to their sponsorship deal with Jaycar Electronics.
Jiuxian deal highlights Inter’s regional ambition
Galatasaray drives away with Garenta partnership
Turkish Super Lig champion Galatasaray has agreed a shirt sponsorship deal with car rental company Garenta.
Schalke plugs in with Media Markt
Consumer electronics retailer Media Markt has secured a sponsorship deal with German Bundesliga team Schalke 04.
FIVB signs up title sponsor for U-23 Worlds
Airport retailer Dubai Duty Free has agreed a deal to serve as a title sponsor for this year’s edition of the International Volleyball Federation (FIVB) men’s U-23 World Championship national team tournament.
Bundesliga duo Wolfsburg and FC Koln sign new sponsors
German football club VfL Wolfsburg has reached a sponsorship agreement with Ukrainian shopping centre chain EpicentrK, while its Bundesliga counterpart FC Koln has brought in insurance company HDI as a premium partner.
Hy-Vee assumes founding partner status at new home of Minnesota Vikings
Supermarket chain Hy-Vee has signed up as the second founding partner for U.S. Bank Stadium, the future home of NFL American football franchise Minnesota Vikings.