Jaycar Electronics renews with NRL’s Bulldogs

Australian National Rugby League team Canterbury-Bankstown Bulldogs have signed an extension to their sponsorship deal with Jaycar Electronics.

The electronics retailer will remain as a major club partner until the end of 2016, with Jaycar currently enjoying the status as the main jersey sponsor of the Bulldogs. Financial terms were not disclosed.

Jaycar initially sponsored the Bulldogs in 2009 and its founder Gary Johnston said: “Jaycar’s main goal when sponsoring the Bulldogs was to raise awareness of who we are and what we do and it has been an incredibly successful partnership in that regards. Last year the Bulldogs were the most watched sporting franchise on free to air television in Australia and millions of people now know the Jaycar name as a result.”

The Bulldogs lie seventh in the NRL Premiership after 22 matches of the current 2015 season.