Jiuxian deal highlights Inter’s regional ambition

Serie A club Internazionale’s official partner deal last month with Chinese online wine retailer Jiuxian represents the first step in a global sponsorship programme that the club hopes will help it earn the level of commercial income appropriate to its size and traditions.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here