Information Technology
Northampton Saints connect with DBFB
IT solutions company DBFB has agreed a sponsorship deal with English Premiership rugby union team Northampton Saints.
Toyota returns to WRC with Microsoft partnership
US software giant Microsoft has agreed a partnership with Toyota ahead of the Japanese automotive manufacturer’s return to the World Rally Championship (WRC) motor racing series for 2017.
PGA Tour extends with technology partner
Information technology solutions provider CDW has extended its partnership with golf’s PGA Tour.
Stoke City connects with Sharp
Electronics company Sharp will take on naming rights to the South Stand at Stoke City’s bet365 Stadium after the English Premier League football club entered into a partnership with office products specialists Altodigital.
Darmstadt sponsors donate rights in tribute to late fan
German Bundesliga football club Darmstadt 98 has renamed its stadium in a tribute to supporter Jonathan Heimes, who died of cancer earlier this year.
VoIP Defender extends backing of World Junior Curling Championships
Business communications and networking firm VoIP Defender has signed on as the title sponsor of the 2017 World Junior Curling Championships.
SFA dials up mobile partner
IT and communications company Exsel Group has agreed a deal to become the official mobile partner of the Scottish Football Association.
Yankees develop Wix partnership
Web development platform Wix has agreed a sponsorship deal with Major League Baseball franchise the New York Yankees.
New sponsors sign up for World Cup of Hockey, SAP to take on jersey rights
AutoTrader.ca, EA, Esso/Exon Mobil, Geico, Sonnet, Pizza Pizza and Upper Deck have all been named official partners of the World Cup of Hockey, with software giant SAP set to take on jersey branding rights during the upcoming national team ice hockey tournament.
Toro Rosso locks down long-term Acronis deal
Formula One motor racing team Toro Rosso has extended its partnership with hybrid cloud data protection company Acronis following a successful collaboration between the two parties at last weekend’s Hungarian Grand Prix.
Toro Rosso seeks long-term gains from Acronis partnership
Formula One motor racing team Toro Rosso has partnered with hybrid cloud data protection company Acronis for the upcoming Hungarian Grand Prix.
Indian Olympic Association signs partners ahead of Rio 2016
The Indian Olympic Association has agreed partnerships with Reliance Jio, the digital services arm of the Reliance Industries conglomerate, and global nutrition company Herbalife ahead of the 2016 summer Games in Rio de Janeiro, Brazil.
Smart Cities at centre of Cisco’s Extreme Sailing deal
Technology company Cisco’s new partnership with the Extreme Sailing Series will focus on promoting its Smart Cities offering and creating relationships with the competition’s hosts.
Red Bull Racing computes extension with IBM
The IBM Spectrum Computing division of US technology and consulting corporation IBM has extended its partnership with Formula One motor racing team Red Bull Racing.
Cisco connects with Extreme Sailing Series
Cisco has sealed a partnership with the Extreme Sailing Series that will allow the IT and technology services provider to offer WiFi throughout event venues during the 2016 series.
Tokyo 2020 connects with Cisco
The Japanese arm of US IT company Cisco has signed on as the latest partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
AZ Alkmaar scores extension with main sponsor
Dutch software company AFAS has signed a long-term extension to its partnership with the country’s Eredivisie football club AZ Alkmaar.
Gold Coast 2018 logs on with Atos
French IT services company Atos has been named an official supporter of the 2018 Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.