Household Products

White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.

Cosmetics and beauty products supplier Camurati has agreed to become a premium sponsor of Italian Serie A football team Torino.

Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.

Liverpool has signed up skincare brand Nivea Men as the English Premier League club’s official men’s grooming partner.

Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.

North American NBA basketball team the Utah Jazz and its operating group Miller Sports Properties has agreed a long-term partnership with University of Utah Health Care (UUCH).

Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.

Formula One motor racing team Williams has signed a multi-year partnership agreement with Unilever that will promote the global consumer goods company’s Rexona brand.

Male grooming company Nivea Men has agreed a deal to become the presenting sponsor of the new Fall Experimental Football League (FXFL) American football development competition.

Spanish Liga football club Barcelona has agreed a three-year sponsorship deal in the Latin American market with men’s personal care brand Gillette.

UCI World Tour cycling team Giant-Shimano has agreed a four-year title sponsorship deal with German shampoo brand Alpecin.

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.