Healthcare
Turkish basketball league nets healthcare partner
The Turkish Basketball Federation has agreed a partnership with the Memorial healthcare group.
Hawks sign up Emory Healthcare for practice facility project
North American NBA basketball team the Atlanta Hawks has signed up local healthcare system Emory Healthcare to support a new project that will support the construction of a new practice facility and medical centre.
Randox Health: Five-year strategy based on Grand National
CBF confirms Cimed sponsorship deal
The Brazilian Football Confederation (CBF) has confirmed a sponsorship deal with Cimed, a pharmaceuticals company.
NHL’s Devils secure health care partner
North American NHL ice hockey team the New Jersey Devils has entered into a partnership with local medical facility Barnabas Health.
Grand National saddles up new headline partner
Global healthcare provider Randox Health has been unveiled as the new headline partner of UK horse racing’s Grand National Festival.
Stryker hits the target with PGA Tour renewal
Stryker Orthopaedics has extended a commercial agreement with golf’s PGA Tour.
Specsavers becomes new backer of County Championship
Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.
Swisse Wellness to title sponsor NBL Finals Series
Australia’s National Basketball League has named vitamin and herbal brand Swisse Wellness as title sponsor of its Finals Series.
Specsavers has Super Rugby vision with NZR partnership
New Zealand Rugby has entered into a partnership with Specsavers that will see the optician chain lend its support to the body’s referees for the next three seasons of the Super Rugby club competition.
Medi Bayreuth extends with title sponsor
Medical products manufacturer Medi has extended its title sponsorship deal with German Basketball Bundesliga club Medi Bayreuth.
Healthy new shirt sponsor signs up with Earthquakes
North American Major League Soccer franchise the San Jose Earthquakes has agreed a deal for Californian healthcare network Sutter Health to become its new front-of-shirt sponsor.
German Athletics Federation secures support from new partner
German orthopaedic aids manufacturer Bauerfeind has agreed a one-year partnership with the German Athletics Federation (DLV).
Red Wings secure first major partners for new arena
Locally-based supermarket chain, Meijer, and Saint Joseph Mercy Health System have been unveiled as the first landmark partners of the new Detroit Events Center – the under development home of NHL ice hockey team the Detroit Red Wings.
Basketball Bundesliga clubs extend with top-tier partners
German Basketball Bundesliga clubs Ratiopharm Ulm and the Giessen 46ers have opted to extend commercial deals with top-tier partners.
Sporting KC secures new stadium naming rights partner
American Major League Soccer franchise Sporting Kansas City has agreed a multi-faceted partnership with locally-based pediatric medical centre Children’s Mercy.
Steelers given clean bill of health with UPMC extension
NFL American football franchise the Pittsburgh Steelers has extended its partnership with local healthcare provider UPMC Sports Medicine.
Blackmores give Australian Open’s commercial portfolio a healthy outlook
Health products manufacturer Blackmores has signed on as a new partner for the Australian Open tennis grand slam tournament.