Healthcare Equip. & Supplies
LPGA unveils vision care partner
The Ladies Professional Golf Association (LPGA) has agreed a partnership with vision care provider Versant Health.
WTA teams up with Masimo
The Women’s Tennis Association has entered into a partnership with noninvasive monitoring technologies company Masimo.
AFL signs Chemist Warehouse deal, Special K extends AFLW partnership
The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.
Arco backs Glasgow 2018
Safety company Arco has agreed a deal to support this summer’s edition of the European Championships multi-sport event, which will be co-hosted by the Scottish city of Glasgow and Berlin, Germany.
Abbott extends backing of World Marathon Majors
Global healthcare company Abbott has renewed its title sponsorship of the World Marathon Majors group.
Sponsors sign up for 2018 summer X Games
IndyCar signs up title sponsor for safety team
US medical transportation company American Medical Response (AMR) has entered into a partnership with the IndyCar North American motor-racing series.
Cologuard seeks to raise awareness with PGA Tour partnership
Golf’s PGA Tour has entered into a partnership with Cologuard, the at-home colon cancer screening test of molecular diagnostics company Exact Sciences.
Manchester United extends with Korean partner
English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.
Tokyo 2020 signs pharmaceuticals partner
Hisamitsu Pharmaceutical has signed up as an official partner of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo, Japan.
Fenerbahçe secures new shirt sponsor
Aurora links up with Brewers
The Milwaukee Brewers Major League Baseball franchise has signed a sponsorship deal with not-for-profit healthcare provider Aurora.
CME Group extends backing of LPGA points race, season finale
The Ladies Professional Golf Association has renewed a title sponsorship agreement with financial market company CME Group, while the organisation has also extended a partnership with Cambia Health Solutions and signed a new deal with insurance company XL Catlin.
FC Cincinnati signs jersey sponsor ahead of MLS verdict
United Soccer League team FC Cincinnati has agreed a deal for Mercy Health to become its main shirt sponsor should the club gain entrance into Major League Soccer.
LaLiga heads to the dentists with new partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with dental care firm Vitaldent.
Sacramento Republic aids MLS bid with shirt sponsor deal
United Soccer League team Sacramento Republic has agreed a deal for UC Davis Health to become its shirt sponsor in the event of it becoming a Major League Soccer franchise.
Florida Hospital steps up backing of Tampa Bay Lightning
NHL ice hockey team the Tampa Bay Lightning has expanded its partnership with Florida Hospital.
Title sponsor renews with PGA Tour’s Vegas tournament
Shriners Hospitals for Children has renewed its title sponsorship of the annual PGA Tour golf event held in the US city of Las Vegas.