AFL signs Chemist Warehouse deal, Special K extends AFLW partnership

The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.

Chemist Warehouse will serve as the official partner for AFL umpires from round eight of this year’s competition until the end of the 2019 season. The deal gets underway with Sunday’s match between North Melbourne and Richmond at Etihad Stadium.

Chemist Warehouse’s logo will feature on all AFL umpires’ uniforms, including the front and back of shirts, and the front of shorts.

Chemist Warehouse chief operating officer Mario Tascone said: “We always talk about the AFL players, but rarely speak about the umpires and the challenges they face, so to be able to get behind and show some support to the game’s incredible umpires means a lot to us at Chemist Warehouse because without them, we wouldn’t have the game.”

Special K’s new deal with AFLW will also run until the end of the 2019 season. Special K was one of the league’s inaugural partners and it currently sponsors the Special K Play of the Day initiative. Collingwood’s Moana Hope and Carlton’s Darcy Vescio also serve as brand ambassadors for Special K.

Kellogg’s marketing director Tamara Howe told The Drum website: “Special K has a role to play in helping women achieve their full potential, by providing women with nourishing foods that help them live life at full strength.

“AFLW represent everything Special K believes in. We want to be able to inspire young girls and women in their everyday life. We aim to support and inspire women to live life at full strength, enabling possibilities and feeding their strength. Our continued partnership with the AFLW solidifies this mantra.”