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IndyCar signs up title sponsor for safety team

US medical transportation company American Medical Response (AMR) has entered into a partnership with the IndyCar North American motor-racing series.

Terms of the multi-year deal were not disclosed, but it was confirmed that AMR will serve as the title sponsor of the IndyCar Safety Team.

AMR will now brand the IndyCar Safety Team, with company logos to appear on the firesuits of all safety personnel, as well as on trucks and transporters used by the team.

The company will also provide emergency and non-emergency ground medical transportation at the Indianapolis Motor Speedway (IMS), a venue that hosts a number of major IndyCar events.

In addition, AMR will become the official ambulance provider at IMS for IndyCar events such as the IndyCar Grand Prix and Indianapolis 500 and Big Machine Vodka 400, as well as the Big Machine Vodka 400 at the Brickyard, an event run by the Nascar stock car-racing series.

Ted Van Horne, president and chief executive of AMR, said. “With our focus on safety and experience providing on-site medical responses at numerous sports venues, there is a natural fit for us to sponsor the safety team.”

AMR also has partnerships in place with various other major sporting bodies in North America, including the NFL American football league and Major League Baseball.