Gov. & Institutions
Turkish Ministry of Culture and Tourism: Driving interest in Europe and Latin America
The Ministry of Culture and Tourism for Turkey is increasingly looking for sponsorship properties with opportunities to produce and showcase video content as its target demographic continues to broaden.
Atlético strikes Baku 2015 sponsorship
Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.
Real Madrid’s home set to become ‘Abu Dhabi Bernabeu’ – report
The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.
Goodwood secures landmark Qatar deal
The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.
Australian Open secures partner for new initiative
Australian government-owned organisation the Transport Accident Commission (TAC) is to become a partner of a new initiative that will take place at the 2015 Australian Open grand slam tennis tournament.
GREAT Britain marketing campaign renews with Clipper Race
Bundesliga’s Freiburg brings in new stadium naming partner
German Bundesliga football club SC Freiburg has agreed a five-year stadium naming rights deal with local tourism authority Schwarzwald Tourismus.
National Guard withdraws from Nascar and IndyCar
US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.
Sports Authority of Thailand renews Asian Tour deal
The Sports Authority of Thailand has renewed its sponsorship of the Qualifying School for golf’s Asian Tour under a six-year deal running from 2015 to 2020.
QIPCO expands horse racing presence with Irish Champion Stakes
Qatari private investment firm QIPCO Holding has reached a three-year deal with Horse Racing Ireland to become the title sponsor of the Irish Champion Stakes.
Meydan partners with Normandy’s World Equestrian Games
Equestrian-focused investment group Meydan has reached an agreement to sponsor the 2014 World Equestrian Games in Normandy, France.
SAT and Honda back golf’s King’s Cup
The Sports Authority of Thailand and automotive manufacturer Honda have signed up as presenting sponsors for the Asian Tour’s King’s Cup golf tournament.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
NBA’s Pacers partner with state agency
State business recruitment agency the Indiana Economic Development Corporation has signed a sponsorship deal with its local NBA basketball team the Indiana Pacers.
Adelaide United teams up with Northern Territory government
A-League team Adelaide United has entered into a sponsorship agreement with the Northern Territory government that aims to promote football in central Australia.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.
AFLPA seeks to tackle binge drinking through new partnership
The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.