General Insurance

North American stock-car racing series Nascar has extended its sponsorship deal with Nationwide Insurance through to 2017, with the company set to end its title sponsorship of the second-tier Nationwide Series to focus on the organisation’s showpiece Sprint Cup Series.

Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.

The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.

Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.

Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.

French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.

German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.

Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.

Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.

US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.

Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.

German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.

The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.

MetLife has agreed a four-year deal to become an official marketing partner of golf’s PGA Tour and Champions Tour.

The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.