Zurich Insurance has agreed a three-year deal with the Swiss Ice Hockey Federation to sponsor its re-launched Swiss Ice Hockey Cup.
As a presenting partner, Zurich will enjoy a significant package of rights from the round of 16 up to and including the final under a deal brokered by the InfrontRingier Sports & Entertainment Switzerland agency.
The national competition will be re-launched in September 2014, with Zurich’s backing running through to 2017.
The Zurich logo will be featured in the centre circle of ice rinks and it will benefit from further exposure through banner advertising, branded helmets, jerseys, socks and goaltender gloves for National League A, National League B and Regio League teams that qualify for the latter stages of the competition.
Zurich will also enjoy a comprehensive hospitality package and have the opportunity to provide its customers, partners and employees with a variety of hockey experiences.